Generation Wild: We’re Not Just Scrolling, We’re Saving

Matcha, oat milk, K-pop, fast fashion, stories, snaps, trends - that’s what people think defines Gen Z. They’re often called the “Wi-Fi generation,” the kids who live online, who believe in passion over paychecks, who manifest more than they plan and are the only generation who speak in acronyms (Iykyk).

And maybe somewhere it's right - a little.

But at PfA Wildlife Rescue & Conservation Center, we’ve seen the other side of this generation - the fearless, compassionate, a brain with a bunch of questions - who’s rewriting what activism looks like.
When Gen Z Stood Up for the Wild

These same young people are the ones who stood shoulder to shoulder to protect the Kanchgachibowli Forest. They protested when no one else did, refused to let another patch of green disappear under concrete, and in doing so, protected millions of wild lives - birds, insects, mammals, all the tiny beating hearts that make up our shared ecosystem. Across India and even beyond, Gen Z has spoken up, questioned authority, and shown the courage to fight for nature, even when it wasn’t easy.

Yes, they live on their phones - but they also know how to use them to create real change.

At PfA, we witness their passion every single day. From volunteers and interns helping with rescues to young creators spreading awareness online, Gen Z is leading a quiet revolution for urban wildlife. In the past three years alone, PfA has welcomed around 210 interns and 311 volunteers - and nearly 80% of them are proud members of Gen Z. Every call that comes in - a kite tangled in wires, a sand boa displaced from its habitat, a macaque electrocuted on city lines, or a star tortoise caught in the web of illegal trade - reminds us of the difference compassion makes. For every rescue, there’s someone who saw, cared, and took action.

PfA has rescued more than 47,500 animals and birds, and the number keeps growing. That’s both hopeful and heartbreaking - hopeful because people care enough to call, heartbreaking because it shows how much wildlife is struggling to survive alongside us. It’s not just about saving cute animals anymore; it’s about protecting the planet we share.

And no generation understands this better than Gen Z. They are the first to feel the effects of environmental collapse - and maybe the last with the power to reverse it. They have the technology, the voice, and the reach to make every act of kindness ripple into something bigger. They know how to make conservation go viral - and they’re already doing it. If a dance challenge can break the internet, imagine what a campaign to save wildlife can do.
Small Steps, Big Change

The change starts small. Signing petitions. Sharing stories. Volunteering for clean-ups or drives. Donating to NGOs. Or simply calling PfA when they come across an injured or abandoned animal. These small, consistent actions add up to real impact - the kind that saves lives every single day.

So yes, Gen Z might love their matcha and Spotify playlists - but they also love this planet fiercely. They are not just scrolling for change; they’re creating it. And at PfA, we’re proud to stand beside them, rescue by rescue, story by story, voice by voice.

Together, we are Generation Wild - a generation that’s fighting to ensure the future doesn’t just remember tigers, turtles, and trees, but still has them.
If not us, then who?
If not now, then when?


Join the movement. Be the voice. Be Generation Wild.

Get involved with PfA Wildlife Rescue & Conservation Center - whether as an intern, a volunteer, or through institutional collaborations that help strengthen conservation efforts. Together, we can rescue, protect, and restore the wild that lives right beside us.